good logo… bad logo…
Theres good and bad design literally everywhere you go. Once you become a designer you notice it at lot more often… a blessing and a curse.
Some Good Logos
Sushi Street
This is a logo for a sushi restaurant. I think this logo is really clever because it combines both of the things in its name. It is a stop light, which represents street, and it is also pieces of sushi, which represents, well, sushi. I really like how they used color in this logo. I feel like three colors might be almost the max amount you can use in a logo, but it works really well since that is what makes it most distinguishable as a stop light.
Fish Food
I thought this logo was kind of adorable. It’s silverware. As fish bones. Because… fish food. Thats so clever. I think this logo also helps clear up the meaning of the name. Upon first read, fish food probably means a restaurant that sells fish.. but it might also be confused for a fish or pet store. So the silverware helps clear up that it is in fact a fish restaurant. the little cross eye, the worn down texture, all the little details are so cute.
Movers
This logo is also so cute. A little hand picking up a house. I love how the shapes used (hand, door) use the negative space to make another shape (house). So its complex while also being simplistic. I also like the plain font used so it doesn’t take away from the design.
onto the bad…
Aldershot & Farnborough Twins & Triplets Club
Theres… a lot of things going on here. This looks like something I would make when I was in like.. middle school and just found out what graphic design was. The colors do not go together, it’s boring and has the least interesting fonts. The yellow triplet is also… placed in a very strange place and it makes me very uncomfortable.
Gap
What exactly is going on here…? This is Gap’s logo from 2010. I imagine they were trying to do some kind of simplified… more chic? version of their older logo. But it doesn’t really make any sense. Why is the box there? What is it doing? What is the purpose? I know they were using their old font, too, but… it’s just plain boring. If you’re not going to have any fun symbols at least choose a cool font.
American Pediatric Center
This… I don’t really think I have to explain why it’s not good… yeah. Besides the obvious fact, it’s also a dime a dozen. I feel like every other doctor / dentist office you see uses these little people. The name of the business might also be helpful, considering the fact that this is unoriginal. I also don’t like the spacing, nothing is consistent.. but maybe I’m just being picky at this point.
