Final Product:

rationale:

This is an olympic bid for Nairobi summer 2032 olympics. The Font used is Wkwkwk regular and it’s more of a rustic font almost resembling a marker. I chose this font to give a more natural yet still bold feeling. The type is curved around a symbol that resembles one on their flag. This circle with wave symbolizes “The Green City in the Sun” as well as the Nairobi river, two things Nairobi is known for. The waves are drawn with marker to resemble the font used. The colors I selected are also taken directly from the Nairobi flag. My alternate logo is very similar, but with stacked type instead of rounded, and the 2032 is in a color, you guessed it, also selected from their flag.

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jesse wise

graphic and interactive design student at pennwest edinboro graduating may 2023 ☆