Restaurant Branding

jesse wise
5 min readMar 15, 2022

Concepts:

  1. Local Lovers Cafe

“One sip and you’re in love!” coffee house, small town cafe, poets

names: Local Lovers Cafe, Sip of Love, Sweet Coffee, Rose Bud cafe, Cafe Amore

slogans: “One sip and you’re in love!” “Sipping sweet” “Love in your heart, love in your coffee” “Love blossoms while coffee brews” “Coffee for the heart”

2. Mixing Bowl Tavern

“Good food, Good fun!” vegetarian, tavern, ?? book lovers? pet friendly?

names: Mixing Bowl Tavern, Sweet Honey Tavern, Greens Tavern, Veggie Provisions, Tomato Tavern, Berries and Cheese

slogans: “good food, good fun!” “natural food, natural fun!” “who says vegetarians can’t have fun?” “open bowl” “fun for all, even animals!” “straight from the mixing bowl”

Logo Sketches:

Logo Trials:

yuck… i have no idea what i was doing when i made these I hate them.

Type Trials

Revising:

Color Trials:

Final Versions:

Collateral:

beer glasses

menu

FINAL RESULTS:

logo in color:

logo alternate marks in color:

logo black and white:

logo alternate marks in black and white:

collateral beer glasses:

sorry for low quality on the handmade picture, planning to take better ones when im home with a good background!

collateral menu:

final presentation:

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jesse wise

graphic and interactive design student at pennwest edinboro graduating may 2023 ☆